About the Project
Academic ProjectDuring my exchange semester in Montreal, I participated in "Capython", a week-long team project. The challenge was twofold: creating our own communication agency (named blüme.co) and designing a 360° campaign for a randomly assigned brief. Our topic? The complete creation and promotion of a charity gala named Stars of Hope.
Agency website Event websiteMy Role
Within the project, I participated in developing the overall communication strategy, art direction (AD), and social media concepting. On the design side, I created the logo, the complete graphic identity for the gala, as well as the design of posters and invitations. Finally, this project was an opportunity for me to discover and learn how to use TouchDesigner: I designed a digital and immersive installation, in the form of an interactive wall that responded visually to guests passing by.
Creative Process
