Tang Rebranding

About the Project

For this course project, the goal was to rethink a brand from A to Z. After choosing in a group to work on Tang and pitching our positioning strategy, I handled the rebranding myself. The goal: to rejuvenate this iconic drink, which is no longer marketed in France, to relaunch it on the market. I completely redesigned the visual identity (new format, new colors, more current aesthetics) to attract today's customers. To accompany this fictional launch, I then applied this new universe to an advertising poster campaign and a Facebook banner.