Von Dutch Collection

About the Project

For this course project, I designed the layout of a flyer for a fictional Black Friday campaign for Von Dutch, based on the concept of a 'uniform for peace and freedom'. The real technical and creative challenge lay in the 2-cross fold format (A2 open / A4 closed). Despite a mandatory text content, I had total freedom over the imagery, allowing me to create an evolving design where each folding step tells a story and naturally guides the reader's eye, transforming a simple A4 cover into a striking A2 poster, all while respecting printing constraints.